Scentement

Scentement is a Skin and Hair Brand founded by Dasara. Last summer 2023 she asked for my help because she was stuck on her corporate identity. Because she had helped me with another project, I designed the Scentement Corporate Identity in return. Later on, I did the production for her marketing material. Such as product photos and adjustments to the packaging material and the promo videos that were recorded by Micheal and Gene. The product photos with a number of models were done by Noah. It was an intensely long day with two different locations to do the shoots. With inexperienced but very nice models.

My job as producer and recording manager was to find the locations, scout models, arrange MUA, etc. To manage the team and ensure that the post-production went as smoothly as possible with a new team.

We shot three videos that day and a lot of campaign photos that can be used on social media and the website.

For the corporate identity, I first started with a re-design of the logo. It had to feel calm and peaceful with earthy tones with a more luxurious look. I eventually made an alternative yoga drop. So it symbolizes a person in a yoga position and because it concerns liquid natural products, it is more in the shape of a water drop.
I had not worked with such an intense team as this Production team in a long time. It was a fun and educational time for me and the interns.

A few weeks later we built part of the decor for the launch of the brand. I also designed the official invitations, built the pillars and the back drop. The launch event was also for Michelle and Megan (the interns at the time) which they partly had to organize and help set up for their internship and final exam assignment.


Brand owner: Dasara Maltesi
Director: Micheal Sean & Gene Gulpen
Photographer: Noha Tewari
Producer: Cheyenn Pinas
PA: Michelle Geerman
PA: Megan van Wijngaarden
On set Production: Lois Tewari
Model: Dasara Maltesi
Model: Serkan
Model: Jerny Pinas
Model: Thayrancial Pinas
Model: Sakeesha Sprillenburg
Model: Ali
Model: Kiara